With Connected TV (CTV), we boost your company’s advertising strategy.

OTT (Over-the-Top) is a platform that allows brands to deliver content directly to consumers via the internet, bypassing traditional intermediaries like cable or satellite TV. Through OTT, brands can distribute their messages, advertising campaigns, and content more directly and efficiently, reaching specific audiences through applications like Netflix, YouTube, Hulu, and others.

The primary advantage of OTT services is the ability to segment audiences based on interests, behaviors, and preferences, enabling greater ad personalization. This means brands can deliver relevant content to users at the right moment, increasing the likelihood of engagement and conversions. Moreover, OTT gives brands more control over the content being distributed and how it is presented to audiences.

OTT also provides the benefit of an on-demand model, where consumers can access content anytime and anywhere. This enhances the user experience and amplifies the impact of advertising efforts.

CTV (Connected TV) refers to televisions connected to the Internet, enabling users to access streaming content through devices such as smart TVs, Roku, Apple TV, Amazon Fire Stick, and others. Unlike traditional television, which relies on cable or satellite, CTV offers a personalized and far more interactive experience for consumers.

Advertising on CTV is one of the most effective ways to reach an audience that consumes television content digitally. Brands can leverage real-time data to create highly targeted campaigns, enabling more relevant and less intrusive advertising. Moreover, CTV allows advertisers to measure campaign performance with greater accuracy, thanks to the tracking and analytics capabilities of connected platforms.

One of the key advantages of CTV is its ability to deliver ads in a premium television-like environment while offering the flexibility and targeting capabilities of the digital world. Brands can reach specific audiences with greater precision, enhancing campaign effectiveness and optimizing return on investment.

For companies already working with Programmatic Standard, Mobile Growth, and DOOH (Digital Out-of-Home), CTV perfectly complements these strategies by offering:

Advanced targeting: Uses programmatic data to reach the right audience based on behaviors, interests, and specific demographics.
Massive reach: Combines the best of traditional TV with the capabilities of digital advertising, reaching audiences who consume content at flexible times.
Precise measurement: Unlike traditional TV, CTV campaigns allow for detailed metrics analysis, such as view rates, conversions, and engagement.
Premium experience: The large screen remains the preferred place for consuming audiovisual content, enhancing brand perception and recall.

Programmatic Advertising on CTV: Design automated campaigns on streaming platforms, optimizing investment with a results-driven approach.
Omnichannel Integration: Link your Mobile Growth, DOOH, and CTV efforts for a cohesive strategy that drives interaction and reach across multiple devices.
Audience Targeting: Use advanced data to ensure your ads reach the right audience at the right time.
Measurement and Analytics: Access detailed insights to optimize your campaigns and maximize ROI.